
Calming Serum
Niacinamide & oat
Design showcase · Skincare e-commerce
An editorial skincare shop where every product page reads like a magazine spread.
Live preview — scroll, click and try it.



Five formulas, made in small batches, that do what they say.

Niacinamide & oat

Retinal 0.05%

Ceramides & squalane

Low-foam gel



Routine finder
How does your skin usually feel?

“We make five things, and we make them carefully. That’s the whole idea.”
Made in small batches · Fragrance free · Refillable glass
A small-batch skincare brand selling online. Customers want to understand ingredients and routines before they buy, and the brand wants to feel calm and considered, not clinical.
Sun-washed product photography, a clean geometric sans with the odd italic flourish, and a floating navigation that stays out of the way. Product pages pair the shopping essentials with honest detail, and a short routine finder recommends a starting set.
Choose a size, add to basket and see the basket drawer update instantly, with free-delivery progress.
Three quick questions about skin type and concerns suggest a simple morning and evening routine.
Each product explains what's inside and why, in plain language, without hiding it behind tabs.
Palette
Type
Jost & Newsreader Italic
Built with
E-commerce, Editorial, Product pages
Photography
George Dagerotip, Anirudh, Point Normal, Hoang Vu Tuyen, Birgith Roosipuu, Neauthy Skincare, Aleksandrs Karevs, Kelsey Curtis, Pawel Czerwinski, Roman Manshin, JR Clavant — via Unsplash.
An original design showcase by Fremax Digital.

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Ember & Oak
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